Q&A with Charlotte Gomes, CEO of Project Light Agency

Charlotte Gomes is the CEO/Digital Strategy Architect of the Project Light Agency, a Brighton, UK based social media, digital PR, and consulting firm whose goal it is to provide a range of digital services to artists and brands around the globe. Some of the amazing artists on the Project Light Agency's roster include Nicky Davey (Soul/Rock), Savannah Dumetz (Soul) and Mi'Das (Soul/Pop). We connected with Charlotte to find out more about the Project Light Agency, how it came about, what she looks for in potential clients, and much more. 

Carlton Boyd

How did the creation of the Project Light Agency come about?

After finishing my degree, I worked as a Freelance publicist and booking agent for various artists in the UK. Between 2012 and 2014, I decided to go on tour with my artists. It’s been a life changing experience and it has really shifted my perspective on life and helped me figure out what next steps to take. I launched Project Light Agency in September 2014 with the goal of providing artists with digital services such as Social Media Management, Digital PR or Consulting. 

What do you look for in the artists that you work with?

We believe in music and the positive impact it has on people’s lives. That’s why we’re passionate about the message, we want to give artists the means to interact with their fans and to inspire them.
Quality matters, I’m personally a big fan of Soul/Acoustic music but we’re always trying to expand our musical horizons!  

Being that you have American and UK based artists on your roster, would you say that American artists are different than UK based artists in any way? 

I would say that I see more similarities than differences between American and UK based artists. I love their approach to songwriting and their ability to fuse different musical influences to create their own distinct style. 

What are your goals for the agency and the artists on your roster this year?

I feel incredibly grateful to work with artists I’m extremely passionate about. They each have something different to bring to the world. Our goal is to understand their creative vision and to push them to be the best they can be. With the digital era we now live in, everything is in constant evolution and the competition is getting a little fiercer but we believe it shouldn’t affect the image and message they want to project!

What's the hardest part about being the CEO of Project Light?

To be honest if I may rephrase the question, I would say ‘What’s the greatest part about being the CEO of Project Light’. It’s such an amazing thing to run your own business and I encourage anyone who has a passion to chase it and create their own business. The freedom and creativity that comes with it is priceless.

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