Rich The Kid is one of the few “mumble rappers” that I somewhat enjoy listening to. His music is typically understandable, and his production is usually dope. His co-sign/collab with Kendrick Lamar on his first album, “The World Is Yours”, helped to put him on my radar. Now Rich The Kid is back with his sophomore album, “The World is Yours 2”; a project which he claims will be Album of the Year.
The issue with a lot of trap rap nowadays is that many of the artists don’t feel much pressure to expand their sound. They find a formula that works for them and they stick to it. Some albums that really surprised me this year were 21 Savage’s and Offset’s. They both got creative and added more substance to their songs. In the case of RTK’s (Rich The Kid’s) new album, I feel that he got comfortable and stuck to his formula.
I can say that I enjoy this album, but I like it just about the same as his first album. It almost sounds like these were songs from the first album that he waited to release. This isn’t necessarily a bad thing. For hardcore fans of his, they’ll more than likely enjoy this album a lot more than I did.
The album has a lot of plusses. I love a lot of the features. My personal favorite song is “Fall Threw” featuring Young Thug and Gunna. The beat is catchy and creative and the features are perfect. Some other features I appreciate are Big Sean on “Two Cups”, Tory Lanez on “Tic Toc”, NAV on “Wrong Thing” and Jay Critch and A Boogie on “Like Mike”. I will also give Rich credit for diversifying his sound on the song “Woah” with Miguel and Ty Dolla $ign.
Although I disagree that this album will be Album of the Year, there are some songs that I think will get popular. Rich spits his unique brand of rapping over top of unique and catchy beats. A lot of the features are big/popular names which will create buzz around the project. At the very least, RTK’s fans will enjoy it.
I like this project, but as a big hip-hop head, I hope to see Rich get a bit more serious on his next project. Maybe experiment with a different sound and try to rap about more mature subjects.