Our new selection for the DOPEST Video of the Week comes from unapologetically feminine, Melbourne-based rapper Fresh Violet who returns with thirsty new bubblegum visuals for her single “Left Right” featuring Vida Sunshyne.
Filmed by Stackhat, the rising hip hop diva and DIY Queen Fresh Violet continues to showcase her ability to flip stereotypes on their head and take control with the video doing just that, further cementing her place in the hip hop scene.
On the video, Fresh Violet said, “This song is about the feeling of crushing on someone. We purposely created imagery where I’m in control and have agency over each situation and the men get a turn being the object of desire.”
“At the time my album was finished but not yet released. I sent Stackhat ‘Left Right’ and explained the concept and he loved the vibe. The direction I gave him was “Thirsty, but make it art”. It was shot at Bondi Beach and Inner West Sydney and we put a lot of thought into flipping the script of the typical hip hop film clip and making it empowering and fun.”
The single comes off her latest album “50 Shades of Violet” and features several collaborations with hip-hop heavy weights including Vida Sunshyne, P.Smurf, Lady Lash and Mr. Ruckman and traverses a surprising array of moods and topics. From hyped up party tracks, to heart broken ballads to laid back chill, the album has something for every taste.
Having forged many close relationships with artists over the years, Fresh Violet is no stranger to the music scene. Currently on tour with Butterfingers, the rapper has overcome the odds to establish herself as one to watch in Australia's hip-hop community. Her album starts on a high before delving into the extreme rage and sadness she went through as she recovered from broken relationships and homelessness. Violet then takes her listeners on a journey of healing, ending on a positive note with “Breakfast” and the resilient anthem “Bubblegum”.
Watch our DOPEST Video of the Week, “Left Right”, below and stream the track on Spotify. Also, be sure to connect with Fresh Violet on her social media.