Up and coming artist Jordan Tariff has just released the music video for his debut track "Warning Shot". The track is off his debut LP to be released in 2019 and sonically illustrates that Jordan Tariff never stops fighting. That is most evident through his emotionally charged independent alternative pop as he openly shares the trials, tribulations, and triumphs of a remarkable 22-year journey.
When talking to Steven Taylor (Director) about the direction of the video, we wanted the visual to represent me leaving my old self behind, even if everyone is looking or judging or doubting. We wanted it to look and feel isolating, the way a lot of us feel in tough times of our lives. But ultimately strong and ready to take on whatever lies ahead. - Jordan Tariff
Linking up with producer Chase Duddy [XYLØ] and his new record label, Wasabi Analogi Records, Jordan quietly assembled his upcoming debut album. Buoyed by lush piano and sparse production, the first single "Warning Shot" sees his voice reach staggering heights, stretching from icy high-register verses into an irresistible refrain. The track serves as both an introduction to Jordan and a clarion call "to face your fears and take responsibility for your own life, regardless of what the world throws at you."
Instead, he transmutes each moment into music that moves at a pace commensurate with his own rapid upward trajectory and ceaseless forward motion.
Born and raised about 95 miles west of Boston in Longmeadow, MA, he developed a passion for music at a young age, but a pervasive small-town mentality cast a shadow of negativity over his ambitions. Instead, he went from soccer to football, becoming a star athlete by senior year of high school. All the while, he constantly spun the likes of The Weeknd, Coldplay, and Jaymes Young for inspiration off the field.
During senior year, he finally made the jump, chased his true passion, and started posting the occasional cover on social media. After only one semester at Bryant University in Rhode Island, the 19-year-old took an even bigger leap of faith. He dropped out, packed up, and headed to Los Angeles. Working the odd job by day, he moonlighted as a performer in bars, honing his vocal and keyboard skills for a live audience. At the same time, he battled a rare lung disease, and top pulmonologists were telling Jordan he would never play sports or sing again.
"I don't like being told I can't do something, and I love proving people wrong," he admits. "On days when my lungs give me a hard time, it pushes me further, because I don't want this to hold me back. Music is something that I love. I'm going to do it, no excuses."