You’ve felt the breeze, you’ve licked the ice cream, you’ve bitten the burger and you’ve jumped into the pool – summer is here! Most people think of summer as their opportunity to take the laid-back route, move a little more slowly, maybe go on a vacation or up to the cottage. If you’re an artist this does not include you, you’ve got some work to do! Summer provides one of the major opportunities within the year to nab yourself a hit song, a bop if you will. If you’re someone who usually makes upbeat pop/rock music then you’ve probably already figured this out, but even if you make urban genres like RnB and Hip Hop you can still benefit from the hot season. Take this opportunity to branch out and try something new.
Songs in summer 2019 “will be more poppy, up-tempo, sing-able (as opposed to rap-able), hooky and love/relationship-oriented” (Hit Songs Deconstructed, 2019). Summer is the time of year where people want to feel good, fall in love and dance! So far a few notable hits this summer have been “Sucker” by the Jonas Brothers, “Sunflower” by Post Malone and Swae Lee, and “Old Town Road” by Lil Nas X and Billy Ray Cyrus. These songs are upbeat, fun and not too serious. The interesting thing about “Old Town Road” is that it’s a country meets hip hop crossover. The song was new, different, as well as catchy and cool. With the blended elements from different genres the song became more versatile and opened up it’s appeal to a wider audience.
If you’re someone who usually makes this upbeat type of music then definitely head to the studio and put something out while the weather is still warm. Hit Songs Deconstructed also found that as compared to last summer the top 10 songs have dramatically changed to favour Pop while Hip Hop and RnB music are on the decline. Interest in other genres such as Dance/Club and Funk are also on the rise. If you’re not one who usually makes these upbeat types of songs then consider featuring on another artist’s track as an introduction to this new frontier. The benefit of this collaboration would be that the artist you choose will already be familiar with the genre you choose and will have a music history to help guide your inspiration. Having the other artist as a front runner also allows you to experiment with little to no risk. Collaboration is always a win-win when your audience gets to see a new side of you as an artist and your music gets exposed to a new fan base. If you’d prefer to stick to your regular genre that’s alright, you don’t have to be sold on this idea. Do remember that these chart trends are just for the summer and come fall you can get back into your regular music routine.